FORENSIC PERFORMANCE MARKETING CONSULTANCY · EST. 2005

Find the break. Build the fix.

FPMC works inside complex operations to find the break others miss. We follow the evidence across people, process, technology, design, and institutional structure, then build practical systems people can actually use.

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See How We Work

Embedded since 2005

Strategy through implementation

Built for complex, real-world operations

THE REAL PROBLEM

The visible problem is rarely the real one.

Lost revenue can begin with a broken handoff. Weak engagement can reflect a story people cannot enter or understand. A technology problem may actually be a design or adoption failure.

By the time damage appears in marketing, sales, service, compliance, or reporting, the original break may be buried in authority, data, process, or ownership.

VISIBLE SYMPTOM

HANDOFF · AUTHORITY · DATA · OWNERSHIP

REAL CONSTRAINT

FPMC traces the failure across the live system until the real constraint becomes visible. Then we build at the point where the fix can actually hold.

CAPABILITIES

The work runs from diagnosis to durable infrastructure.

Performance & Workflow Diagnostics

Detect weak signals, recurring contradictions, bottlenecks, handoff failures, hidden rework, and execution gaps.

CRM, Automation & Data Systems

Build usable pipelines, databases, follow-up systems, and performance tracking.

Revenue & Sales Infrastructure

Design lead generation, outreach, scripts, funnels, sales processes, and conversion systems.

Brand, Narrative & Embedded Media

Make complicated systems legible, credible, adoptable, and usable through positioning, websites, visual communication, and embedded media.

AI Workflow & Knowledge Architecture

Create context-preserving AI workflows, prompt systems, investigation support, and administrative leverage.

Nonprofit & Recovery-Sector Capacity

Strengthen referral pathways, transparency, documentation, digital infrastructure, and operational readiness.

THE EMBEDDED METHOD

Work close enough to see the actual system.

Observe

Trace symptoms across the live operation and gather the signals formal reports miss.

Diagnose

Isolate the structural break across people, process, technology, data, design, and authority.

Build

Create the intervention: workflow, narrative, CRM, governance, automation, documentation, or operating system.

Transfer

Leave usable infrastructure, clear ownership, and durable internal capacity—not permanent dependency.

EVIDENCE, NOT DECORATION

The work spans technology, revenue, institutions, and implementation.

FPMC’s record connects design and visual communication, early Bay Area technology, revenue and CRM systems, hospital infrastructure, governance and evidence architecture, recovery-sector operations, and bounded AI systems.

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FOUNDER / EMBEDDED CONSULTANT

Built by an operator, not an observer.

Barry-Lee Pace founded FPMC to do the work conventional consulting often avoids: get close to the operation, identify the real constraint, and stay through implementation. Since 2005, his work has connected design and visual communication, Bay Area product and technology, revenue and CRM systems, governance and evidence architecture, recovery and nonprofit operations, and AI knowledge systems.

If the people in the organization are working harder than the system, let’s find out why.

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